Executive Summary:

This business plan is for a small-scale chicken farming enterprise in Kenya, with the aim of producing and selling quality poultry products to meet the growing demand for chicken meat and eggs in the country. The enterprise will be located in a rural area with adequate land and access to clean water and electricity.

Market Analysis:

Kenya is experiencing a significant increase in demand for poultry products, especially chicken meat and eggs, due to the growing population, urbanization, and changing dietary preferences. This presents a significant opportunity for poultry farmers to meet the demand and earn a profit.

Product Description:

The enterprise will raise broiler chickens for meat and layers for eggs. The broiler chickens will be raised for 6-8 weeks before being sold to the local market, while the layers will start laying eggs at around 18 weeks and continue for up to 72 weeks.

Marketing and Sales Strategy:

The enterprise will market its products through a combination of word-of-mouth, social media, and local advertisements. The target market will be individuals and businesses in the local area and nearby towns.

Operations and Management:

The enterprise will be managed by a team of experienced poultry farmers who will oversee the day-to-day operations of the farm. The team will consist of a farm manager, assistants, and casual laborers. The farm will have adequate facilities for the birds, including housing, feeding and watering systems, and biosecurity measures.

Financial Projections:

The enterprise will require an initial investment of Kshs. 1,500,000 to purchase land, construct poultry houses, buy equipment and stock. The enterprise is projected to generate revenue of Kshs. 1,800,000 in the first year and grow to Kshs. 3,000,000 by the third year. The net profit is expected to be Kshs. 600,000 in the first year and increase to Kshs. 1,000,000 by the third year.

Conclusion:

Chicken farming in Kenya is a profitable business venture with a significant opportunity for growth. The enterprise will be well-positioned to meet the growing demand for poultry products and generate a steady income for the owners. The key success factors for the enterprise will be a focus on quality products, efficient operations, and effective marketing and sales strategies.